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Porboi Online Bookstore
Illume shaped a reader first online bookstore experience for Porboi, connecting discovery, catalog confidence, and faster book purchase intent across desktop and mobile.
Project overview
Porboi needed more than a simple online catalog. The business required a storefront where readers could browse books, text books, old books, authors, publishers, fashion items, and event led content without losing the clarity of a focused book store. The portfolio work centered on clean navigation, stronger product discovery, and a commerce flow that can support both regular purchases and long tail catalog exploration.
6
catalog entry points
Mobile
reader browsing flow
Less
catalog update effort
The opportunity
Online book buyers often arrive with partial intent. Some know the author, some know the subject, and some only want to browse. Porboi needed a product experience that could support all three behaviors without turning the site into a cluttered marketplace.
The work focused on shaping category paths, featured book discovery, publisher and author movement, and checkout friendly product presentation. This gives the business a stronger foundation for paid campaigns, organic search, and repeat readers who return for new additions.
The expected growth impact is a clearer catalog journey, fewer dead ends in discovery, and a more confident buyer path from browsing to cart.
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The bookstore experience became easier to explain, easier to browse, and easier to operate as a growing catalog.
Client operations team
Book commerce project
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